• Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

How to start with a personal branding strategy using social media

At its most basic level, social media is a medium that facilitates social behaviour and connects you with friends, family, and colleagues. It also provides you with the ability to meet new people anywhere in the world. It’s been around for the best part of two decades and what started as a medium for open dialogue is now also used for marketing, customer service, and personal branding.

Your digital footprint is a glimpse of your personal brand and there is nothing wrong with building it online when it’s done thoughtfully and naturally. We all have different interests, experiences, specialities and attitudes that define us, and that ability to showcase this online and express these differences physically and visually is what can separate us from the masses.

Don’t look for shortcuts

The problems start when people become infatuated with their own brands and are looking for shortcuts. Online you will find many so-called experts and gurus that are always talking about the best practices that might result in over optimised execution. Take a look at LinkedIn; there are so many so-called “expert” profiles that are only filled with keywords, which makes it very difficult to find what you are looking for.

Many people try to cut corners with personal branding online by creating little white lies and turning their accounts into over the top self-serving profiles. Maybe it starts with buying Facebook likes and Twitter followers to appear more influential, or adding a top education degree to their LinkedIn profiles when they only attended a paid seminar. Either way, in the long-term, these people will get exposed by their inability to deliver results on what they are promising online.

The challenge with personal branding

The challenge for everyone interested in personal branding is that, with the volume of content being created daily and the speed at which it is shared in real-time, it is becoming quite chaotic and difficult to separate fiction from fact.

Fortunately, there is a powerful solution that can separate you and help you stand out from all the noise online. It’s a fact that a successful brand is built on the delivery of promises by providing excellent execution and support to customers. To tie this back to your personal brand, stop selling and proclaiming everything you do to be super awesome. Start by focusing on how you can help other people succeed. This is a true form of leadership and as a result you will find that your work and personal life online will flourish.

Support the needs of your audience

Start thinking about your personal brand’s clients, which consists of your friends, family, and your online community. Support their needs and you will achieve success together with them. If these people are satisfied with your work, they will praise what you have done and their endorsement towards your brand will be much more impactful than what you could have done alone.

Start today and make all the necessary changes to take ownership of your personal brand by staying positive and true to yourself. Let your actions do all the talking for you.

Author | Anton Koekemoer

Anton Koekemoer
I'm your friendly neighbourhood digital marketing specialist. I specialise in helping brands connect with targeted customers by enhancing their online presence through emerging web-based communication channels. I translate business objectives into comprehensive initiatives that focus on humanising brand identity while maximising measurable business results. More


  1. Chokkie

    February 18, 2014 at 3:09 pm

    It would be way easier to take this post seriously, but Anton Koekemoer is one of those personal brand fakers that he talks about.

    Talk is cheap Anton, but your personal profile is hardly a reflection of actual results you have had online. Please give me what you consider to be your most noteworthy accomplishment online?

    I’ve seen you talking the talk for a few years now, but I don’t see any evidence of you walking the walk.

  2. Anton Koekemoer

    February 19, 2014 at 11:34 am

    Thanks for your negative comment. I see it as inspirational because your comment clearly shows what not to do when posting or replying to a comment. I’ll be using this in a future blog post.

    You are not posting the comment with a real name or identity so I’m sure you are either jealous or have an issue with my profile online. That is ok. You cant make everyone happy.

    Actions speaks louder than words, so if you doubt what I’m saying and doing, ask my customers or the three digital marketing agencies I consult to.

    I invite you for a coffee so that we can discuss your issue with me. Better yet; I’ll give you a FREE consultation on improving your personal brand online. Let me know when you would like to meet.

    Thanks once again for your comment.

    PS: if you are too scared to show your face on this blog – which you definitely are, contact me directly.

  3. Pingback: SEO and content writing tips: Week ending Feb. 25, 2014 » SEO Copywriting

  4. Anton Koekemoer

    February 26, 2014 at 1:38 pm

    Thanks for the comment, but would it be possible to setup a meeting to discuss your concerns?

  5. Pingback: Social Media Tools for Work and Self Promotion | JEYI KO

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