Cash flow management: why startups shouldn’t ignore it and how to get started

The saying rings true: Turnover is vanity, profit is reality, cash flow is sanity.

The importance of cash flow management in business.

With looming deadlines, urgent customers, growing priorities and narrowing margins robbing you of your sleep at night, I know how far down ‘proper’ financial management is on your list of things to do.

For entrepreneurs, financial management seems like a luxury afforded to more-established businesses, and definitely not something we need to apply in the early days of business start-up.

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