• Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

Klout scores as it gets acquired for $200m by Lithium Technologies

You guys! Someone’s found a use for Klout! In fact, Lithium Technologies reckons the once controversial social ranking system is so useful that it’s willing to dole out US$200-million for it.

According to Fortune, the deal is a mixture of cash and Lithium private stock.

The deal between Klout and the social customer experience solutions provider, first reported on by Re/code last month will apprently be officially be announced later today at a joint press conference.

It’s interesting that Lithium is making the purchase now as it prepares for its IPO. After all, Klout has battled to overcome serious criticism around its efforts to put a number on people’s social influence. Famously, renowned blogger Robert Scoble at one stage had a higher score than US president Barack Obama.

It remedied that with an update to its algorithm and has also widened its product offering to include a content aggregation tool that allows users to share articles and posts within their business and Klout for Business.

The latter is a portal which offers deeper analytics to brands and will most likely be what is of greatest interest to Lithium Technologies.

Author | Stuart Thomas

Stuart Thomas
Stuart is the editor-in-chief of Engage Me Online. After pursuing an MA in South African literature, he spent five years reporting on the global technology scene. Intrigued by the intersection of technology and work, he joined Engage Me as the editor-in-chief. He is a passionate runner, and recently ran... More

More in News, Social

What mistakes is your company making on social and how can you fix them?

Read More »