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All posts tagged "klout"

  • Here’s how to monitor your influence with your social media campaign

    It is really common knowledge these days that your business needs a solid social media presence as part of your digital marketing strategy. Not only because your competitors are active on the social web but that your audience expects it. Social media isn't new, yet many are still getting the basics wrong. Only having profiles on the top social media channels doesn't mean you have a strategy in place. It means you don't know how to take advantage of this medium to help you reach your business goals and supplement your current marketing campaign. The name of "social media" says it all. It's a...

  • Klout scores as it gets acquired for $200m by Lithium Technologies

    You guys! Someone's found a use for Klout! In fact, Lithium Technologies reckons the once controversial social ranking system is so useful that it's willing to dole out US$200-million for it. According to Fortune, the deal is a mixture of cash and Lithium private stock. The deal between Klout and the social customer experience solutions provider, first reported on by Re/code last month will apprently be officially be announced later today at a joint press conference. It's interesting that Lithium is making the purchase now as it prepares for its IPO. After all, Klout has battled to overcome serious...

  • 5 things content marketing can learn from Klout’s aggregation tool

    The infamous social media platform Klout recently announced that it has added content aggregation to its functionality. Users will now be able to create better content, upping their Klout score in the process. This follows in the steps of Google’s Hummingbird algorithm, which scores content on its quality and relevancy. This recent development serves to strengthen the argument that content marketing is increasingly influencing brands’ approach to marketing. The fact that an industry heavyweight like Klout has altered its whole business model in order to take this into account, means that marketers everywhere should be sitting up and taking notes. In...

  • 4 reasons why you should start taking a much closer look at Klout

    There has been a lot of speculation and debate concerning the merits of participating on Klout. Klout measures social influence and until now, most have not taken it seriously, citing that the Klout algorithm is not accurate and does not reflect true social influence. Following recent announcements from Klout, I believe that general sentiment around Klout is about to change. Here are the reasons. 1. Social signals increased to 400 Klout has increased the number of signals from 100 to 400 from seven social networks such as LinkedIn, Facebook, Google+ and Twitter. The signals include Twitter mentions, followers, replies and retweets,...

  • All hail your new digital overlord: Joe Fernandez of Klout [LeWeb]

    You would expect the person that wants to rank everyone on the internet by their popularity to be a total douche bag. For all the crap that Klout and it's CEO, Joe Fernandez, get, he's actually a surprisingly mellow guy. Klout wants to rank everyone by how influential they are. If you are a normal person then Klout seems like the stupidest thing in the world. On the other hand, if you're...

  • Why a social login could be the solution for your site

    One of the sad truths about people on social networks is that they don’t like to leave those social networks. So getting them to migrate away from beloved Facebook to interact with your site can prove a laborious task. But if you can manipulate your site to encourage people to create user accounts via their social networks you're likely to drive a lot more eyeballs. An easy way to tap into the power of Facebook, Twitter or LinkedIn is to allow users to quickly and easily create user identities or login profiles using these sites, but you may be wondering why this is...

  • How do 11 of the most popular athletes on Twitter rank on Klout?

    It makes sense for athletes to be social media-savvy. After all, they’re constantly in the public eye and can go from being treated like deities to dirt in an instant. Platforms such as Twitter and Facebook allow them to interact with the public on a more human level. It’s hardly surprising, therefore, that sports people are among the most followed on Twitter and most well-liked on Facebook. It’s well and good having loads of fans, but how well does that translate into online influence? In an attempt to see how influential the most popular sports people out there are one social...

  • 13 great social data tools for journalists

    The nature of communication has fundamentally changed in the age of the network society. We are in contact with people via an email address, Twitter or Facebook name, or LinkedIn handle, even if we never have met them in real life. In the more traditional society of the past century our contacts were limited to people we knew face-to-face from our circle of family, neighbours, colleagues, and friends. Now our contacts are in a huge network of connected nodes. Some we know face to face, some we only mail or follow on Twitter, others are friends of friends …you...

  • 10 Online reputation tools worth exploring

    ORM and social CRM have become social media buzzwords. They've started doing the rounds in boardrooms. Given their proliferation, I decided to look at a few free and paid online reputation management tools that are being used by major global brands. BrandsEye Award-winning South African ORM software, BrandsEye currently services about 26 countries. BrandsEye started as a simple ORM tool that has now expanded to include reporting, conversation tracking, automated escalation, reputation scores and data segmentation amongst other in-depth searches. The Brandseye blog also serves as a source of up-to-date local trends, tech updates, articles and insights into the South...

  • Klouted judgement: Do you make the Social Capital cut?

    Social Capital is becoming the new currency of online marketing and a hot new web-tool is putting a number on us all. Do these scores have any legitimacy and professional worth or do high-school politics still reign as the ruler, and standard, of social capital? Each day I start off with a hot cup of Eastern Cape coffee and my iPhone as I weed through about 40 emails. The subject lines range from...

  • Klout gives users more punch with +K

    While algorithms have served us well in terms of how computers measure our behaviours, companies are beginning to realise the importance of human opinion. Nowhere is this more evident than in social media. What a computer thinks is no longer enough for us; we want to know what people we know from our networks think as well. Facebook's Like button has undoubtedly increased user engagement, while Google's recent addition of +1 is an attempt to make search more social. Now Klout, a social networking analysis site, has announced it plans to adopt a similar practice. Klout rates your...

  • Finding influencers is more than just comparing their Klout score

    Lots of people in PR and marketing are enamored by services such as Klout, PeerIndex, and Empire Avenue, which seek to provide a quick assessment on any person's online influence. Influence is an important thing online. Marketers are interested in which influencers will help their campaigns. Online influence is the new celebrity endorsement. Using these online influencers to endorse campaigns ensures reach for the brand and campaign, so marketers believe. If you want to know the top influencers in a specific niche market, services such as Klout, PeerIndex and Empire Avenue will provide you with a simple number for...

  • Have you been fooled today? A roundup of the top seven April Fool’s pranks

    April 1 is generally associated with hoaxes, false news, pranks, tomfoolery and (un)noteworthy nonsense. Over the years social media and tech news sites have capitalised on the April Fool's day trend by posting grandiose announcements covering advancements in technology, changes to existing social platforms or adding new game-changing functionality to existing applications. This year has been no exception with several large corporations driving the April Fool's buzz. Even Memeburn.com cashed in on the...

  • 13 tools to help you track and manage your ‘tweetlife’

    Twitter dominates our lives both online and offline. Figuring out who to follow, if your tweets matter at all - and truly seeing the point of what you do everyday on Twitter - could easily become a tiresome question. You want to find out how many people are actually reading your tweets or if your links are really being shared. You want to know why your following keeps fluctuating and who is unfollowing you. You have a wealth of questions. Below are some Twitter resources to help you answer most if not all your Twitter related questions. Klout A social...

  • Social networking: 4 trends you need to know about

    In early 2010, Facebook passed Google in website traffic. This is astonishing because Google has been the greatest growth story of all time. How could this be? What is fundamentally driving this behaviour? And what are the implications moving forward? U.S. Website Traffic, percentage of Total Visitors (Source: The Economist, Dec. 2, 2010) What distinguishes mammals from other animals is our need for true social interaction. Human beings are not wired to be...