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All posts by Tac Anderson

Tac Anderson
From 2001 - 2004 Tac owned a skateboard shop in Las Vegas. From 2005 - 12 Tac has been a partner at a digital marketing agency, a Social Media Strategic lead at HP, the Entrepreneur-in-Residence at an early stage VC company, and a VP of Digital Strategies for Waggener Edstrom. Tac is currently the Head of Digital Strategies for EMEA at Waggener Edstrom. Tac still misses the skate shop. http://tac.is/here
  • Rumours of advertising’s death have been greatly exaggerated

    I’ve seen a lot of posts recently predicting the end of advertising and the end of interruption marketing. These predictions are nothing more than wishful thinking. As Quartz' Christopher Mims points out, it’s no accident Facebook made Instagram’s new videos exactly as long as a television commercial: An Instagram with 15-second videos is right in the sweet spot for Facebook: It’s mobile, it’s video, and at that length, it means that advertisers can drop in their short television spots without even modifying them. This is an important but overlooked feature of online video ads, when compared to other kinds...

  • Forget social media, it’s boring

    Oh, so you've got a startup that's going to change the world using social media? Tell someone else about it. I'm not listening any more. Here's why: social media got boring. Yup, it's boring and its lost the luster that made it so revolutionary in the first place. I can pinpoint when it happened too: The Evolution of a Social Media Professional: 2007: Holy crap, this is so cool. 2008: This is really cool. You should check it out. 2009: Why won’t anyone listen to me. This is going to change everything. 2010: Yes! It’s working. I was right. 2011: See how well this works....

  • Niche social apps will save us from the AI Armageddon [LeWeb]

    Soraya Darabi has been thrown into social media and in five years has gained more experience than most of you reading this combined. She went from media to the startup world with brief stints at Drop.io (acquired by Facebook) to Foodspotting and is now getting ready to launch her own startup. Speaking at LeWeb London, Darabi said something interesting. She believes that the future of social is niche applications. She's putting a dream team together with developers from The New York Times, Drop.io and Foodspotting. And surprisingly her startup has nothing to do with social apparently (I'm guessing media-based)....

  • Social media tools, scale, automation and world domination [LeWeb]

    Altimeter analyst Jeremiah Owyang today led a panel at Le Web London with two of the hottest social media management tools out there, Wildfire App and BuddyMedia, which was recently acquired by Salesforce.com. As fierce competitors I was really hoping for some sparks to fly between the two companies but we are in Britain so (sadly) everyone behaved very properly. Owyang asked why companies use social media management tool and the simple answer is scale. If you work at a large company or even a small company that uses multiple channels then you know the pain that these tools...

  • The AI needed to enslave mankind is reading your tweets [LeWeb]

    The session started off harmless enough. I've heard Sandy Carter, VP of Social Business Sales and Evangelism at IBM speak before. What you probably don't know about IBM is that it has a huge business doing social media consulting. You know social media is big business when IBM is getting in the game. That's right, every social media ninja, guru, expert out there is now competing with IBM. Carter walked through IBM's...

  • All hail your new digital overlord: Joe Fernandez of Klout [LeWeb]

    You would expect the person that wants to rank everyone on the internet by their popularity to be a total douche bag. For all the crap that Klout and it's CEO, Joe Fernandez, get, he's actually a surprisingly mellow guy. Klout wants to rank everyone by how influential they are. If you are a normal person then Klout seems like the stupidest thing in the world. On the other hand, if you're...

  • Has Chinese law crippled Sina Weibo’s chance at world domination?

    This week, Twitter received some very high (and much deserved) praise for standing up for one of its users against the New York state court. The state of NY wanted information on an Occupy Wall Street protester, Malcolm Harris. Harris' efforts to fight against the court were struck down and so now Twitter has stepped in to the fight. Compare that to another post which also came out this week about Chinese microblogging service Sina Weibo. According to Sina Weibo's new policy: Users have the right to publish information, but may not publish any information that: 1. Opposes the basic principles...

  • South African entrepreneurs are punk rock

    Like most people who grew up in America, I really had no idea what to expect when I first travelled to South Africa (besides gazelles and lions). My first trip was to Johannesburg two years ago to open a new office, and I have been back several times since, most recently Cape Town. Of all the places I travel for our company, South Africa is one of my favorites. After I overcame the shock of there not being any gazelles or lions, but instead razor wire and "taxis" crammed with people, the first thing that struck me was how...