Social media is fast gaining massive pull to not only influence and shape narratives but impact user lives in unimaginable ways. We look at…
As much as we may be annoyed with pre-roll ads on YouTube, there are some out there that do their job, very well. Take the Turkish Airline’s Kobe vs. Messi: The Selfie Shootout as an example. Rolled out in run-up to the Football World Cup, the video ad garnered up well over 138 million views across the globe and was named South Africa’s favourite ad this year.
In reference to the annual advertising Loeries Awards in South Africa, YouTube recently dropped the names of the most popular global and local video ads in the country.
As described by the YouTube playlist, the ranking is determined using some of YouTube’s strongest signals of viewer choice. This encompasses the number of views within the country, the view rate (how much of an ad people choose to watch), and the percentage of organic views versus paid views.
In order of popularity, below is South Africa’s most popular global videos, dubbed the Loeries-to-Loeries YouTube Ads Leaderboard:
Kobe vs. Messi: The Selfie Shootout by Turkish Airlines
YouTube Rewind: What Does 2013 Say? by YouTube Spotlight
FIRST KISS by Tatia PIlieva
Volvo Trucks – The Epic Split feat. Van Damme (Live Test 6) by Volvo Trucks
Budweiser Super Bowl XLVIII Commercial — “Puppy Love” by budweiser
Nike Football: The Last Game ft. Ronaldo, Neymar Jr., Rooney, Zlatan, Iniesta & more by Nike Football
Google Zeitgeist | Here’s to 2013 by Google
Most Shocking Second a Day Video by SaveTheChildren
Girls Don’t Poop – PooPourri.com by Poo~Pourri
Samsung GALAXY S5 – Official Introduction by Samsung Mobile
Locally produced YouTube video ads finds the Democratic Alliance South Africa’s ANC Ayisafani ad the most popular with over 700 000 views. In order of popularity, below are South Africa’s top five local ads:
ANC Ayisafani – DA TV ad by Democratic Alliance South Africa
Reconsider South Africa (New South African Tourism brand video) by South African Tourism
Halls – Klein Kimmie by Halls S.A
I Hate Valentine’s Day by Anton Taylor
Granny’s Grannies Football — 2014 FIFA World Cup™ Trophy Tour by Coca-Cola in South Africa