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Don’t you just hate airline safety instruction videos? A necessary evil, few airlines have managed to make these clips or demonstration bearable to their passengers.
Well, Air New Zealand seems to have cracked the code, by making one of the most boring video categories go viral. How did it do this? With The Lord of the Rings, of course.
Riding on the fact that movie adaptations of JRR Tolkien’s popular fantasy series were filmed in the country, the major airliner uses elves, hobbits, wizards and Uruk-hai to keep you glued to the clip. The airliner notes that the clip was released in celebration of final film in The Hobbit Trilogy — The Hobbit: The Battle of the Five Armies.
It even stars Frodo Baggins himself as Hollywood actor Elijah Wood together with The Lord of the Rings director Sir Peter Jackson.
Though slightly humorous, the full four and a half minutes of Middle-earth gets really cheesy. But with well over 2 million views on YouTube, it seems to be paying off. Take a look for yourself: