Here’s proof that mentoring matters for startups today

Confidence is a precious thing in business. Having the confidence to succeed, the belief in yourself that your ideas will work and the drive to turn those ideas into reality are key traits of the high-achieving entrepreneur.

But how confident can someone be when they confront new strategies for growth or realise that they are going to have to try something different to help them succeed in their role? Where can they turn to for advice and guidance?

For me this is where a business mentor can really make a difference. There has been a lot of talk about mentoring over the past couple of years and Sage has done some research recently which showed that, while almost everyone thinks business mentoring delivers benefits, not that many people are actually going out and using a mentor.