How important is design for your business in 2015?

The business year is just a few weeks old yet it’s already setting an aggressive pace thanks to a tougher economic climate, savvier customers and an explosion of disruptive tech. To stay relevant in an always-on and increasingly competitive world, innovative design thinking should be on the 2015 business agenda.

1. Design solves business problems

Last year’s World Design Capital 2014 challenged everyday people to ask “What If” they viewed the world through a design lens? Applied to myriad social, environmental and economic issues by hundreds of officially recognised #WDC2014 projects, its power to transform was elevated on a global stage. The same applies to business.

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