Jottr is a bold startup trying to create a new window to your web

The way we consume the web is flawed. Information comes across as noisy and messy. Why? Because we are limited by gatekeepers such as Google, Twitter and Facebook which are all forcing websites to conform to savvy search engine optimisation strategies on the one hand or pay up for ads on the other. This is something that Jottr plans to fix.

Stopping off for lunch at the Waterfront in South Africa where the product was partly conceived, founders of the 15-month-old content discovery startup, called Jottr, are meeting each other in real life for the very first time. The trio have been using secure channels such as HipChat to communicate, design and develop their “groundbreaking” search and content discovery platform for over a year now.

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