SA comedian, banking giant ask you to #RespectYourMamma

Barring the odd exception, it’s probably pretty fair to say that we all love our moms. How is it then that “your mamma” jokes are still a thing? Wouldn’t it be better if we, say, flipped them around and showed a little respect?

That’s the question asked by a new Mother’s Day campaign from South African banking giant Absa.

Rather than getting South Africans to tell “your mamma” jokes, the bank has challenged the South African Twittersphere to flip them on their head and say something nice about their mothers.

The people who tweet the best “mompliment”, as the bank calls it, are in line to win prizes, including a R500 voucher from Netflorist.

The campaign comes with a supporting video from South African musical comedian Deep Fried Man, which urges viewers to “respect your mom, ’cause she’s your only one it’s true…unless of course you’ve got multiple moms, in which case lucky you.”

Check it out:

Some of the tweets sent out so far have been pretty damn special:

@Kerrwolski MY mama is so wise her middle name is Yoda #RespectYourMamma #ProsperSA

— KylieCyrus (@KyleGregorowski) May 5, 2015

My mamma so full of the force, she is YOUR father. #RespectYourMamma #ProsperSA

— Darren Kerr (@Kerrwolski) May 5, 2015

My mamma is such a great designer, fabricator, nurturer, teacher and friend just check how I turned out #RespectYourMamma #ProsperSA

— Jacque Matthee (@JacqueMatthee) May 5, 2015

@Absa My mamma ain't stupid she puts the dictionary to shame She's the ultimate google knowing everyone by name #RespectYourMamma #ProsperSA

— Amalia Appleton (@malieappleton) May 5, 2015

@Absa @NetFlorist my mama calls me so often, i think her pic is my wallpaper #ProsperSA #RespectYourMamma

— Nasika Baijnath (@NasikaB) May 5, 2015