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From today, Tweets will start showing up on Google Search on mobile devices. When users are searching on the Google app or any browser on their phone or tablet, they will find real-time content from Twitter right in the search results.
Only a few weeks ago, Google announced that mobile search had overtaken desktop in more than 10 countries. The company also announced that it was bringing changes to its search, making it richer and engaging. Google introduced a way for users that allows them not to the website but can order right from the search.
Google explains that the new feature works. If users search for Taylor Swift or news about the #MadMenFinale, users can have access to Taylor’s tweets and the hashtag directly from Google. Essentially, if you search for anything on NASA, as part of the results Tweets from NASA will come up. Tapping on a Tweet in Google search, users will be taken directly to Twitter where they can view the Tweet and discover additional content. It is not clear what tweets Google Search will show, trending, hashtags etc.
The tweets are pulled from other accounts too and not only the immediate account of the person, news or organisation one is searching for. In the example of Malcolm X, which Good gave, users can ask the Google app and see what various people and organizations in the Twitter community are saying about it.
Users can do this on Twitter too, searching hashtags and key words, but the integration on Google Search is important in that users can now reads tweets along other results instead of being confined only to Twitter. For Twitter, this exposes to them to a wider audience.
”By deeply integrating Twitter’s real-time content into Google search, we hope you find it easier than ever to explore your interests across both Twitter and Google.” Twitter said.
The feature is launching in the Google app (on Android and iOS) and on mobile browsers in English. It will launch in the U.S first and then roll out gradually and will come to more languages and to desktop.