In the fast-paced world of smartphones, a fierce rivalry has shaped the industry for over a decade. On one side, Apple, the epitome of…
4 UX principles for creating effective car interfaces
Have you noticed that today’s most buzzed about companies don’t actually own any product? Amazon and Alibaba unite manufacturers; Uber provides transportation services, but doesn’t own a single car; Airbnb is a worldwide hotel brand that doesn’t own any of its offered apartments.
What unites all these companies? What is the secret to their success? The answer is a buzzing collocation you have definitely heard about: user experience. UX is highly valued by every individual, and something we are willing to pay for.
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