8 things you need to know about lead generation for software businesses

Your marketing team’s job is to generate leads. Indeed, lead generation takes a primary role in your business’s marketing division. Today’s lead generation tactics involve the internet. But many companies think they’re using enough of the internet to generate those leads. The truth is that any online efforts can be maximised when the following steps are taken.

Prospect identification
Knowing not only who your target market is, but understanding the characteristics of the individuals in that market is crucial. This involves locating them online and discovering what catches their attention. Finally, you must determine what it is about your business that will cause them to spend their time at your site or store.

Conversations are key
Anyone can sign up to a discussion forum or group. But the key to lead generation success is to join those discussions that are focused on issues which your customers find important. You can also answer questions about your business to customers who ask them, including your freebie link. However, it’s crucial that you do this carefully, so as not to get in trouble for spamming.

Provide value in exchange for information
Very few of your website visitors will want to give up their contact information for nothing in return. Offering something the customer can use in exchange for getting their contact information will not only show that you know what they need, but that you are genuinely interested in helping them. This will elevate your credibility, causing customers to trust you.

Email marketing programs like Constant Contact allow you to reach out to customers with emails that are chock full of value. You can include a link to your free offering as well, adding even more value.

Love LinkedIn
LinkedIn is another terrific resource for finding leads. This channel can be used to your advantage by finding groups related to your business, joining them, and discussing issues with other members. When the time is right, a quiet link to your offer can garner much interest.

Compose a customer-centric blog post
If you don’t already have a blog, you are missing out on a large part of the lead generation puzzle. There are many benefits to composing a blog post for your customers. Not only will you establish yourself as an expert, but you can also incorporate SEO into your post, as well as add links for customers wanting to take subsequent steps.

Use Twitter
It seems everyone is tweeting these days. And not without reason: this channel can provide immediate rewards when used properly. Drive targeted prospects to your information-gathering page with a tweet that includes a link to your free offerings.

Facebook Groups
Facebook also has many groups. Find those customer-centric groups, and then post your free offer links in them. You’ll instantly get your offer in front of already interested individuals.

Be genuine
Above all, no matter which steps you take in your own unique lead generation process, it’s important to be genuine. Today’s customer is incredibly savvy, and knows when an offer doesn’t feel right to them. Be honest and truthful in all your dealings and increased revenue is sure to follow.