#Strongerthantherand, Mango’s sick burn: 5 Memeburn posts you loved this week

It’s been a tough week for the South African economy, with the Rand tanking against the US Dollar, British Pound, and Euro. So naturally, the country’s citizens took refuge in the dark humour of social media. Even as global markets recovered from their hiccoughs, things didn’t seem to get much better for the Rand meaning that the hashtag #Strongerthantherand actually stuck around for a few days.

Small wonder then, that it was the subject of your favourite Memeburn post for the week.

Given the battered state of the economy, it should hardly be surprising that South Africans flocked en-masse to the FlySafair site when it launched a R1 flight promotion. The airline’s site crashed under the pressure of demand and, of course, people got angry.

At the same time, FlySafair’s difficulties opened up an opportunity for at least one rival to get a cheeky dig in.

Other subjects that interested you over the past seven days included blending content marketing and SEO, losing weight, and Naspers’ ShowMax.

5. ShowMax: what the Memeburn team thinks

Image_SHOWMAX visual

By now you’re probably well aware of the fact that Naspers has launched ShowMax, a video on demand (VoD) service aimed squarely at grabbing the attention of the country’s online population before Netflix’s inevitable arrival (scheduled for some time before the end of 2016). Read more…

4. Three meals a day is the new tobacco: one geek’s guide to losing weight


The geek’s guide to rapid weight loss: 10kg in four weeks, while sitting at a desk in office hours.

In summary: this is a sure way to to make your body run on just fat for a full three days per week. Read more…

3. Blend content marketing and SEO to reach more customers than ever before

Native advertising

Great content helps you earn links that increase domain authority, improving your search rankings. It also helps you earn familiarity with your audience, building trust and connections. SEO gets your content noticed so that it can work on your behalf. Let’s take a look at how to get the most from content marketing and SEO by doing both at the same time. Read more…

2. Check out Mango’s brilliant response to FlySafair’s R1 fiasco
Mango Plane

If you’re going to put out an offer for R1 flights, you should probably make sure your website can stand up to the slew of people looking to buy said flights. That’s the lesson South African low-cost airline FlySafair learned the hard way today. Read more…

1. #StrongerthantheRand: 19 tweets that accurately describe South Africa’s falling currency


The strength of South Africa’s Rand has become a hot topic of late — more so than usual. Over the weekend the ZAR weakened to over R20 to the UK pound.

Right now it costs South Africans over R13 to the US dollar and R15 to the Euro. It might not be the right time to plan that overseas vacation. Read more…



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