Teachings from Helsinki’s Slush 2015: the cosmic egg of global startups

In the last ten days, this American-turned-adopted-South African was honoured to participate in the Global Impact Accelerator run by Slush, a 15 000-plus person strong tech conference in Helsinki, Finland. codeX, along with two other SA startups, HearScreen and GEM Project (both founded by fantastic entrepreneurs, invest in them!) were the South African delegation in a group of 30 entrepreneurs from all around the world.

We’d worked hard to get there. mLab, the mobile app accelerator, ran a rigorous pitching process that included an application, a live pitch in Johannesburg, a video submission as to why we’d benefit from attending, and a phone interview with the Slush Impact judges. Once chosen, the Finnish Embassy in Pretoria kindly hosted our entire journey and opened every door they could to all sorts of investors, donors, government folks, press, and other startups along the way.

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