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Prominent marketing executive Justin Spratt will join Uber from 1 September, TechCentral has reported.
Spratt will reportedly lead business development for sub-Saharan Africa and will be based in Johannesburg.
The executive told TechCentral that he would be reporting to Alon Lits, Uber’s general manager for sub-Saharan Africa.
Justin Spratt, once of Quirk, will join Uber in a business development role for sub-Saharan Africa
Spratt joins the smart cab service from a prominent role at digital agency Quirk, where he most recently served as chief growth officer. He had previously served as managing director of Quirk Africa.
The executive’s resume also includes stints at Internet Solutions (being a key figure behind the ISLabs initiative) and being involved in Vottle.com.
The news comes as Uber enjoys brisk growth in the country. Earlier this year, Lits claimed that South Africa was seeing faster growth than in many other countries.
Lits claimed that South Africa was the first nation outside the USA to have Uber in three cities simultaneously.
“In a short space of time, we’re doing tens of thousands of trips per day, with thousands of drivers on our system. South Africa is a really great example of Uber’s growth in a marketplace. In 2014 we helped facilitate more than one million trips and doubled that number in the first half of 2015,” he said at the time.