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Apple •

Here’s what Twitter thought of the Apple iPhone event

Andy Walker, former editor
By Andy Walker, former editor
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iphone 7 apple event video siri

Catch all of our iPhone 7 launch coverage as well as additional Apple news on Gearburn here and here.

From James Corden and Tim Cook opening the show with a terrible rendition of Carpool Karaoke, to the slew of usual Apple bingo shots consumed around the world, there was a lot to talk about at the Apple iPhone 7 launch event in San Francisco.

And of course, Twitter both laid into and praised the tech giant’s products and performance on the night.

How often do you think you’ll lose your Apple AirPods? Twitter thinks daily

#AppleEvent and “iPhone 7” began trending worldwide around 6pm SAST, and it remained a global hashtag for much of the evening following the event.

So, what were some of the key talking points?

James Corden, Pharrell and Tim Cook’s awful singing

So this happened even before the word “iPhone” was uttered. Did Twitter love this totally out-of-character move by Tim Cook?

One-hyphenated world: GIF-fuel.

Hell, some even suggested that James Corden MC the show on behalf of Tim Cook. Not a totally terrible idea, we think.

As for the haters, there’ll always be haters…

Mario, Shigeru Miyamoto and a gaming love story come true

What an enormous announcement.

Apple and Nintendo seem like a partnership made in heaven, and that came true when the companies announced Super Mario Run. The game, which will be an endless runner on iOS devices, will be an Apple exclusive (update: nope, it’s coming to Android eventually too), and could be the beginning of more between these two tech giants.

Apple was pretty bold to kick off an event like this, but Twitter absolutely loved the new announcement.

Pokemon Go on Apple Watch

Something that didn’t quite go down as well as Apple or Nintendo would’ve wanted was Pokemon Go. John Hanke, Niantic’s CEO, took to the stage to talk more about the game, and it’s new presence on the Apple Watch. Pretty incredible for the wearable, especially since Pokemon Go has been downloaded over 500-million times.

Twitter had mixed feelings about this one. Some suggested that the app is clearly a dead horse…

Also, some noticed the Nintendo spine running through the presentation…

Others were understandably excited…

As for the new Apple Watch Series 2, there were some noticeable cheers.

The new iPhone, its camera and sensual product video

Well, this was the most eagerly-anticipated announcement on the night, and it definitely caused the biggest wave on Twitter. It’s called the iPhone 7 (alongside its spiffier iPhone 7 Plus sibling), and yes, it boasts a “gorgeous new design” as Tim Cook elaborated. But did Twitter agree?

Well, feelings were definitely mixed. From comments on the new iPhone 7’s sleek look, the new Lightning-headphone jack, the wireless Apple AirPods, to the phone’s new camera, you be the judge.

And finally, at least for the iPhone’s Lightning cable that is…

Tim Cook get coy, Sia debuts her new track

In a move that didn’t smell of U2 and OneRepublic but rounded off the evening nicely, Australian recording artist Sia performed her new single “The Greatest” live at the Bill Graham.

Cue the obvious puns.

And that’s all Tim Cook and company wrote.

For more coverage on Apple and its new products, be sure to check out both Gearburn and Memeburn in the coming days. Additionally, do you have anything to add to this article? Be sure to tweet us your snarky remark @memeburn or drop a comment in the section below.

Andy Walker, former editor

Andy Walker, former editor

Andy wrote for Burn Media between 2014 and 2020, serving as Editor for Memeburn, Gearburn, and Motorburn from 2017 until 2020.

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