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HuffPost SA will be the 17th edition and the first one for sub-Saharan Africa, the duo announced in a press statement.
“South Africa is an extremely exciting market for the company as internet users there are expected to grow to 35.4 million by 2018, digital video is expected to grow by more than 29%, and overall mobile phone users to 41.5 million,” said Jared Grusd, CEO of The Huffington Post in the statement.
“On a personal level, I’m particularly thrilled about this launch as I was born in South Africa and to launch an edition there is a coming home of sorts for me.”
HuffPost SA will launch in November, being the 17th edition
Media24 CEO Esmaré Weideman said they were “delighted” to launch the new edition.
“It is one of the most exciting digital media companies in the world and we are proud this pioneering international media brand has chosen to partner with Media24. We are going to do great things together.”
Just how will the new publication fit within the Media24 sphere? Media24 insists that it will complement the rest of 24.com.
“HuffPost will provide international content and its technology platform while Media24 will provide local content and handle advertising sales. We believe the HuffPost audience will enhance what we already have in 24.com and will therefore provide even more opportunities for our advertising clients,” said Andreij Horn, head of 24.com.
HuffPost SA is set to launch in November, the duo confirmed.