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Fitbit, out to kill smartwatch rivals, buys Vector

Fresh from acquiring and effectively dismantling Pebble, Fitbit has bought another smartwatch company in the form of Vector.

The Vector Watch stood out on the market thanks to its touted 30 day battery life, app support, notification mirroring and support for all three major mobile platforms (Android, iOS, Windows Phone).

In a post on the Vector website, the smaller firm announced the deal.

“Today, we are happy to announce that the Vector Watch team and our software platform are joining Fitbit, the leader in the connected health and fitness market!” Vector wrote.

Fitbit continues its quest to snuff out competition in the smartwatch space, with Vector being its latest target

“We believe this is an important milestone as a moment when we will start building other new and amazing products, features and experiences, incorporating our unique technology and know-how with Fitbit’s experience and global community.”

Vector explained what the deal meant for customers but, in short, your watches will continue to work but don’t expect new hardware or software.

“You will continue to enjoy the Vector Watch experience: a 30-day battery life smartwatch, with customisable watch-faces and dedicated streams. However, new product features (software and hardware) will not be added.”

Vector said that watches and accessories will still be on sale, while customers can still create and submit watch face designs for approval.

Author | Hadlee Simons

Hadlee Simons
Terrible puns make Hadlee Simons difficult to work with, but he brings over seven years of tech journalism experience to the table. When he's not at work or watching motorsport, he's in the foetal position on a jiu jitsu mat. More

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