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The Bookmarks 2017: here are the winners

In case you weren’t anywhere near Twitter or Sandton last night, the 2017 and ninth edition of The Bookmarks took place last night.

The IAB Bookmark Awards (as it is more formally known) is known in the digital industry for “rewarding excellence in digital and recognising the powerful impact interactive has on the overall marketing mix”.

You could call it the SAMAs of the digital industry.

“South Africa’s top talent and most memorable campaigns were recognised, illustrating how far the digital industry has come and laying the path for future innovation,” IAB writes in a press release.

So, who won?

Memeburn and Creative Spark founder Matthew Buckland took home a special award for “Best Individual Contribution to Digital” for his work on the latter.

News24 also took home nine awards, including two Golds for “Publisher Site” and “Mobile Publication”. The publication’s Hlaudi Motsoeneng feature also awarded it a Bronze. 24.com took home even more (you’re welcome to count them in the table below).

Memeburn founder Matthew Buckland took home the ‘Best Individual Contribution to Digital’ award at The Bookmarks in Sandton last night

Ogilvy earned KFC the honour of “Best Digital Brand”, while the entire Ogilvy spiderweb network grabbed over 20 accolades.

The King James Group also pocketed more than 10 awards.

Long story short: a lot of companies and people won a lot of awards in Sandton last night.

“Congratulations to all the incredible creatives, agencies, publishers and campaigns that were recognised this evening,” lauds IAB CEO Josephine Buys.

“We received a record number of entries this year, many of which exhibited groundbreaking digital knowledge and strategic relevance. Our judges were inspired by the way our winning entrants combined courage, creativity and business savvy to create enduring work.”

Have a look at the full list of awards below.

Category Prize Entry Agency Brand
Digital Strategy Bronze Ogilvy Yum Brands
Digital Strategy Bronze NATIVE VML Pernod Ricard South Africa
Digital Strategy Bronze Liquorice Unilever
Digital Strategy Bronze King James Group Democratic Alliance
Content Strategy Gold FOXP2 Ster-Kinekor
Content Strategy Silver NATIVE VML Pernod Ricard South Africa
Content Strategy Silver Gorilla Creative Media Unilever
Content Strategy Bronze Joe Public United/Native VML Nedbank
Content Strategy Silver King James Group City of Cape Town
Digital Campaign Silver FOXP2 Ster-Kinekor
Digital Campaign Bronze Ogilvy Yum Brands
Digital Campaign Bronze Ogilvy Volkswagen South Africa
Digital Campaign Bronze Hellocomputer & FCB Cape Town CANSA
Digital Campaign Silver NATIVE VML Pernod Ricard South Africa
Mobile Campaign Bronze Ogilvy Volkswagen South Africa
Mobile Campaign Gold Ogilvy Yum Brands
Mobile Campaign Gold Net#workBBDO Diageo
Mobile Campaign Bronze Ogilvy & MEC Vodacom
Data-driven Campaign Bronze NATIVE VML Nedbank
Integrated Multi-platform Campaign Silver Ogilvy & MEC Volkswagen South Africa
Integrated Multi-platform Campaign Silver NATIVE VML Pernod Ricard South Africa
Integrated Multi-platform Campaign Bronze NATIVE VML PASSOP
Integrated Multi-platform Campaign Bronze Net#workBBDO Chicken Licken
Integrated Multi-platform Campaign Bronze King James Group Sanlam
Integrated Multi-platform Campaign Silver Net#workBBDO Diageo
Integrated Multi-platform Campaign Bronze Ogilvy Viacom – MTV
Paid Search Marketing Bronze Saatchi & Saatchi Synergize Toyota
Paid Search Marketing Silver SafariNow SafariNow
Organic Search Marketing Bronze Rogerwilco Triumph
Organic Search Marketing Silver Clicks2Customers Virgin Active
Display Advertising Bronze NATIVE VML BMW
Display Advertising Bronze Ogilvy Volkswagen South Africa
Native Advertising Bronze NATIVE VML Pernod Ricard South Africa
Branded Content Silver FOXP2 Ster-Kinekor
Branded Content Bronze Ogilvy Volkswagen South Africa
Branded Content Gold NATIVE VML Pernod Ricard South Africa
Branded Content Silver King James Group City of Cape Town
Social Paid Advertising Silver King James Group Democratic Alliance
Innovative use of Media Silver Ogilvy Volkswagen South Africa
Innovative use of Media Silver Nona Creative Anon.
Innovative use of Media Silver Ogilvy Volkswagen South Africa
Innovative use of Media Bronze Honeykome Sportingbet
Innovative use of Media Bronze Ogilvy Viacom – MTV
Email, direct & inbound marketing Bronze Hellocomputer The Inner Circle & The Glenlivet
Innovative use of Mobile Media Silver Ogilvy Volkswagen South Africa
Innovative use of Mobile Media Gold Net#workBBDO Diageo
Existing Social Communities Bronze Havas Boondoggle Durex
Existing Social Communities Silver King James Group Sanlam
Existing Social Communities Bronze Ogilvy Viacom – MTV
Social Media Campaigns Silver FOXP2 Ster-Kinekor
Social Media Campaigns Bronze Ogilvy Yum Brands
Social Media Campaigns Silver Hellocomputer CANSA
Social Media Campaigns Bronze King James Group City of Cape Town
Social Media Campaigns Silver King James Group Sanlam
Social Media Campaigns Bronze Ogilvy Viacom – MTV
Online Video Channels Silver Project Isizwe TshWi-Fi TV
Craft – Marketing Copywriting Craft Silver Hellocomputer CANSA
Craft – Marketing Copywriting Craft Bronze Net#workBBDO Virgin Money Insurance
Craft – News or Feature Writing Craft Gold 24.com a Division of Media24 Netwerk24
Craft – News or Feature Writing Craft Silver 24.com a Division of Media24 News24
Craft – Research Craft Silver Rogerwilco Rogerwilco
Craft – Interface Design Craft Bronze Ogilvy Castrol
Craft – Interface Design Craft Bronze Hellocomputer, FCB Africa Lexus
Craft – Interface Design Craft Silver INJOZI and Net#work BBDO Chicken Licken
Craft – Interface Design Craft Silver Net#workBBDO Mercedes-Benz
Craft – Strategy Craft Silver NATIVE VML NATIVE VML
Craft – UX Design Craft Silver Hellocomputer, FCB Africa Lexus
Craft – Online Video Production Craft Silver Ogilvy Yum Brands
Craft – Online Video Production Craft Silver NATIVE VML Pernod Ricard South Africa
Craft – Online Video Production Craft Silver Superbalist.com Superbalist.com
Craft – Online Video Production Craft Silver King James Group Sanlam
Craft – Client Service Craft Silver King James Group Sanlam
Craft – Ad Ops Craft Bronze 25AM KIA
Craft – Social Media Community Management Craft Bronze Cerebra Vodacom
Craft – Social Media Community Management Craft Bronze Ogilvy Yum Brands
Craft – Paid Search Marketing Craft Silver Saatchi & Saatchi Synergize ADT, P&G, Toyota
Craft – Organic Search Marketing Craft Gold Rogerwilco Rogerwilco
Craft – Organic Search Marketing Craft Silver R.O.I Digital Madison – The Heart of New York
Digital Installations and Activations Bronze Levergy Marketing Agency Audi
Digital Installations and Activations Gold Nona Creative Anon.
Digital Installations and Activations Silver Joe Public United/Native VML Nedbank
Customer Experience Design Gold Absa Absa
VR Bronze Hellocomputer Toyota
Chat, messaging and Dark Social Bronze Liquorice Unilever
Chat, messaging and Dark Social Bronze SuperSport, Levergy, Aqua SuperSport
Brand, Commercial & Retail Websites Silver Absa Absa
Brand, Commercial & Retail Websites Silver Superbalist.com Superbalist.com
Brand, Commercial & Retail Websites Bronze Hellocomputer, FCB Africa Lexus
Brand, Commercial & Retail Websites Bronze King James Group Sanlam Investments
Microsites Bronze Iconic Bet.co.za
Microsites Gold Ogilvy Yum Brands
Microsites Silver Hellocomputer & FCB Cape Town CANSA
Microsites Gold Liquorice Distell
Microsites Bronze Superbalist.com Superbalist.com
E-Commerce Sites Bronze Superbalist.com Superbalist.com
E-Commerce Sites Bronze Spree.co.za Spree
Public Service and NPO platforms Silver 23Red & Jolly Good Digital NHS Blood and Transplant (NHSBT)
Public Service and NPO platforms Silver Hellocomputer & FCB Cape Town CANSA
Public Service and NPO platforms Gold Project Isizwe TshWi-Fi.co.za
For good Platforms Bronze Ogilvy Volkswagen South Africa
For good Platforms Silver Liquorice & FCB Distell
Web Applications Bronze Rogerwilco Rogerwilco
Web Applications Bronze Publicis Machine Jaguar Land Rover
Mobile Apps Bronze Superbalist.com Superbalist.com
Mobile Apps Gold King James Group Sendr
Mobile Apps Bronze King James Group SmartMoney
Games Silver Ogilvy Castrol
Games Gold INJOZI and Net#work BBDO Chicken Licken
Games Silver Clockwork Media Ster-Kinekor
Publisher sites Silver 24.com a Division of Media24 Netwerk24
Publisher sites Gold 24.com a Division of Media24 News24
Publisher sites Bronze Times Media Times Media
Specialist Publisher sites Bronze 24.com a Division of Media24 W24
Specialist Publisher sites Silver Soccer Laduma Soccer Laduma
Mobile Publications Gold 24.com a Division of Media24 News24
Mobile Publications Silver 24.com a Division of Media24 News24
Social Media Publications Bronze eNCA.com eNCA.com
Social Media Publications Bronze 24.com a Division of Media24 Daily Sun
Publisher apps Silver 24.com a Division of Media24 NetNuus
Publisher apps Silver 24.com a Division of Media24 News24
Publisher apps Silver 24.com a Division of Media24 News24
Online Photography Silver Casimir TV Casimir Magazine
Special Features Silver eNCA.com eNCA.com
Special Features Gold KFM Radio – A Divison of Primedia (PTy) Ltd EYEWITNESS NEWS
Special Features Bronze 24.com a Division of Media24 News24
Online News Video Silver 24.com a Division of Media24 News24
Live Event Coverage Bronze eNCA.com eNCA.com
Live Event Coverage Silver 24.com a Division of Media24 News24
Live Event Coverage Silver 24.com a Division of Media24 News24
Streaming Services Silver Aqua Wunderman
Best Publisher   News24 24.com a Division of Media24
Best Agency   Ogilvy Ogilvy
Best Digital Student Gold Vega School  
Best Digital Youngster Gold Promise  
Brand of the Year Gold Ogilvy KFC
Best Marketer Gold Vanessa Singh Nedbank
Best Contribution to Transformation in the Digital Industry Gold Livity Africa  
Pixel for Purpose Gold Joe Public United/Native VML Nedbank
Best Individual Contribution to Digital Gold Matthew Buckland – Creative Spark  

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