Vodacom launches ‘video data bundles’ for Showmax and DStv Now

Vodacom has today announced a new set of data bundles for video streaming addicts.

Dubbed Video Data Bundles, the company is hoping the deals will make “streaming services a lot more affordable for its customers”.

Notably, the packages are available for prepaid users, including customers on top-up and post-prepaid plans.

“Video Data Bundles have been created specifically for OTT services, like Showmax and DStv Now. The bundles will be sold alongside the general data bundles, across all channels, and will be offered in various sizes, validity ranges and pricing,” the company notes in a press release.

And yes, at present, the bundles are only compatible with Showmax and DStv Now. We’ve asked Vodacom regarding additional services in the future, but have yet to receive a response.

Vodacom’s video data bundles will be ‘specifically’ compatible with Showmax, DStv Now

Interestingly, these bundles also come in slightly cheaper than regular data bundles. A traditional 1GB bundle will set you back R99 R149, while a 1GB video bundle is priced at R75. A 3GB bundle would normally set you back R299.

“As Video on Demand services grow in popularity, we will continue to explore additional content partnerships to give our customers greater value,” notes Ashraff Paruk, Vodacom’s managing executive of digital services.

He also states that the company’s charge-to-bill offering that allows users to pay for Showmax from their Vodacom accounts has been “hugely popular”.

Bundles can be purchased through the usual USSD code of *111#, and selecting the “Buy” and then “Video Bundles” option.