• BURN MEDIA
    • Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

PewDiePie flamed on Twitter for using n-word in livestream

Don’t look now, but the Swedish YouTube star known as PewDiePie has done something stupid on camera yet again.

27-year-old Felix Kjellberg was this weekend livestreaming a playthrough of sandbox-shooter PlayerUnknown’s Battlegrounds, when he blurted a racial slur at another player in his line of fire.

“What a f**king n****r,” he scoffed.

“Sorry but what the f**k? What a f**king a*****e,” he continued.

A snippet of the stream was republished on Saturday to Twitter, where users flamed the Swedish YouTuber for his choice words.

Angry users were offset by those defending PewDiePie, suggesting that it was a slip of the tongue. They also cited his apology immediately after the incident.

He has yet to issue a statement as of Monday morning, but did tweet this on Sunday…

…to which Twitter users replied:

With over 57-million subscribers — the fourth most on YouTube — and 16.1-billion video views, PewDiePie is a massively powerful figure on the video network, but he’s no stranger to internet controversy.

In September 2016, Twitter temporarily shuttered his account after the YouTuber joke-tweeted that he had joined ISIS.

Earlier this year, both Disney and YouTube Red dropped the star after his prank on marketplace and services app Fiverr — involving two men holding up antisemitic posters for money — went infamously viral.

To top it off, this week co-founder of Campo Santo Sean Vanaman announced his company will be filing DCMA takedowns “of PewDiePie’s Firewatch content and any future Campo Santo games”.

“I am sick of this child getting more and more chances to make money off of what we make,” he continued on Twitter.

“I’d urge other developers & will be reaching out to folks much larger than us to cut him off from the content that has made him a milionaire.”

Feature image: Sophie Fielding via Flickr (CC BY 2.0, resized)

Author | Andy Walker: Editor

Andy Walker: Editor
Camper by day, run-and-gunner by night, Andy prefers his toast like his coffee -- dark and crunchy. Specialising in spotting the next big Instagram cat star, Andy also dabbles in smartphone and game reviews over on Gearburn. More