Facebook Creator app launches on iOS

Facebook has taken a leaf out of YouTube’s book and launched an app and website specifically geared towards “creators” (people who post videos to its platform).

The app is essentially a rebrand of the celebrity app Facebook Mentions, which was promoted as a better way to build communities. In fact, users will only be able to find the new Facebook Creator in the App Store when searching “Facebook Mentions”, despite the actual title having changed.

The app is meant to make it easier for creators to post videos, go live, and connect with their communities.

It offers exclusive features like adding intros and outros, custom stickers, and graphic frames to live broadcasts. It also has a tab dedicated to a page or profile’s analytics, including engagement, minutes viewed and followers gained.

The app is currently available globally on iOS, and will be rolling out on Android “in the coming months”.

Facebook has also launched a website intended to help creators make the most of their Facebook brand. It offers “skills and techniques to make … content shine”, creator-specific FAQs, and the opportunity to be “considered for early access to new features and tools”.

The move seems to position Facebook more squarely against YouTube, which has been alienating its content creators with dodgy monetisation algorithms for months.

Image: Memeburn