Facebook sees you when you’re creeping, rewards you with repeat content

Will Facebook ever stop trying to be the absolute creepiest it can be? Probably not.

In a small update issued to the News Feed this week, the company will be monitoring the pages users “proactively seek out” and offering more of that content on their News Feed.

The company also believes that “repeat viewership matters”, and will show users more content from creators and publishers that they return to “week after week”.

The latest Facebook update accesses user’s behaviour to give them content from creators they already watch

The update is relatively small (and most users probably won’t even notice), but it’s yet another way for Facebook to push video content — and also use its unknown troves of user data to keep people on the platform.

“Watching video on Facebook has the power to drive conversations, and News Feed remains a place people discover and watch videos,” the company wrote in a statement.

But the real draw? The ad revenue that comes with more video content, and incentivising publishers to create videos that keep users bringing in the views — all while keeping tabs on users every move.

Nothing like some fresh cynicism on a Friday morning, am I right?