Robbie Williams (and his World Cup middle finger) spikes Google Search traffic

robbie williams world cup drew f fawkes flickr

If you were expecting Will Smith to open the 2018 World Cup in Russia this evening, don’t worry, we were too.

Instead a British pop singer from the 1990s named Robbie Williams appeared like a legendary Pokemon to sing some of his hits from yesteryear.

It was a tad odd, considering that “Rock DJ”, one of four tracks he performed from the beginning of this millennium, is now old enough to legally order an alcoholic beverage in South Africa. His other tracks aren’t any younger.

To make matters even worse, he kind of flipped off most of planet Earth in a subtle-but-not-so-subtle moment that’s really quite confusing.

So it’s safe to say that Twitter reacted to his appearance and actions with due reverence.

Over on Google, search results for the former Take That member spiked to its highest point in years (except in 2014 when people across the internet thought he died).

Russia (obviously), Brazil, Argentina and Germany rank among the countries using his name and his sung tracks in the Google search bar most often today.

We’re not sure for how long, but it seems that Robbie Williams is once again in the internet zeitgeist for all the wrong reasons.

Feature image: Drew de F Fawkes via Flickr (CC 2.0 BY)

Andy Walker, former editor


Sign up to our newsletter to get the latest in digital insights. sign up

Welcome to Memeburn

Sign up to our newsletter to get the latest in digital insights.