‘YouTube Giving’ turns creators into non-profit fundraisers

youtube giving

YouTube is rolling out a new feature for creators called YouTube Giving.

The suite is a set of features that creators or qualifying non-profit organisations can use to create various fundraising campaigns.

Available in beta, creators can set up fundraisers on their channels and “allow fans to donate to creator-led campaigns directly on YouTube”. This will be facilitated through a “Donate” button.

The video platform’s also encouraging Community Fundraisers, which allow creators and non-profits to team up and join each other for their causes.

“The feature is designed so that a Community Fundraiser will appear on participating creators’ videos at the same time and reflect the collective amount of money their communities are raising together,” the company adds.

This also ties in to its “campaign matching” addition, allowing creators to pledge similar or greater amounts when fundraising “to help inspire more fans to get involved and maximize impact”.

Currently, these features are only accessible in the USA and Canada.

Feature image: YouTube

Shereesa Moodley


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