Following repeated criticism for its handling of hate speech and misinformation (which resulted in an advertising boycott earlier this year), Facebook has introduced some…
Google has revealed a new plan further to protect Chrome users against abusive ad content.
“Starting in December 2018, Chrome 71 will remove all ads on the small number of sites with persistent abusive experiences,” says the company on its blog.
This means that entire sites could have their ads blocked if Google flags them for containing abusive ad content.
Google notes that harmful ads still affects users despite its current efforts to block ads that have bad intentions, with over half of the offensive online content still slipping through.
“These ads trick users into clicking on them by pretending to be system warnings or “close” buttons that do not actually close the ad,” the Chrome developer mentions specifically.
The new ad blocking system will give site owners a 30 day period to fix any ad issues if they get flagged.
“Site owners can use the Abusive Experiences Report in their Google Search Console to see if their site contains any of these abusive experiences that need to be corrected or removed,” the company explains further.
Despite these efforts however, the company also notes that users still have a choice, and can remove the abusive content filter if they wish to in Chrome’s settings.
Featured image: Chromium Blog