These are the most popular products on Takealot and Superbalist

In case you haven’t heard, Takealot and Superbalist will this week host a sale beginning Wednesday informed by shoppers’ habits.

It’s a novel idea. Instead of throwing a dart at a wall full of product photos to choose what goes on sale, the retailer will use information from shoppers, from what they search for most often, to what’s most popular in wishlists.

That said, the retailer has given us a brief view into what’s most popular on the site, in addition to its fashion and homeware subsidiary Superbalist.

Here’s what’s most popular on each site (taken between July 2018 and June 2019):

Takealot

What products are most highly rated?

• Xiaomi Mi Box
• Essence Make-up Mystery Box
• Fitbit Flex 2
• Dometic Fridge/Freezer Bundle
• Russell Hobbs Pressure Cooker

What products are most searched for?

• DStv Explora
• Philips Wet/Dry Shaver
• Huggies Gold
• Montego Dog Food
• Issey Miyake Pleats Please EDT

What products are most wishlisted?

• Seagate Portable Drive 1TB
• Alva Gas Heater
• Marvel’s Spider-Man (PS4)
• The Alchemist by Paulo Coelho
• Nerf N-Strike Mega Doublebreach

Superbalist

What products are most highly rated?

• Hugo Boss Fragrance
• Levi’s 501 Original Jeans
• Sixth Floor Vintage Rug
• Superbalist Wide Leg Dungarees
• Asics Curreo II Sneakers

What products are most searched for?

• Nike Air Force
• Fossil Watches
• Vans Old Skool
• Sixth Floor Iron Round Mirror
• G-Star Raw T-Shirts
• Adidas Stan Smith

What products are most wishlisted?

• Cotton On Mini Dress
• Missguided Square Neck Dress
• Calvin Klein CK Truth Fragrance
• Fujifilm Instax Mini

Expect some of these to be part of the company’s sale this week. We’ll be keeping our eyes out for the tech deals over on Gearburn.

Feature image: Andy Walker/Memeburn