iStore Meets melds Apple marketing and South African celebs with education

iStore in South Africa on Tuesday announced the launch of “inspirational and informative” iStore Meets across the country.

The events, which will take place at the company’s brick and mortar stores, will feature sessions with various local celebrities, artists, photographers and musicians sharing their skills in “photography, video, music, coding, art, health and more”.

Each session will involve Apple’s products and how the company’s various offerings have helped improve the lives of digital creatives, so it’s largely a marketing exercise too.

“Kids, teachers, parents, those new to Apple or even pros can attend sessions relevant to their skillset, experience or interest,” iStore said in a press release.

The Meets include social content training with Redbull content creator Jono Ferreira and music production lessons with recording artist Prince Kaybee.

Interested attendees can browse the meets on iStore’s website, where they can book their place at events according to location, topic and time.

Most of the sessions are free to attend, however iStore notes that “selected sessions may incur a ticket fee”.

Feature image: iStore