Facebook’s experimental ‘Whale’ app lets you create forced memes

facebook whale app npe team

Facebook’s really fishing for the next big thing, and it hopes that its new meme-creation app called Whale is the catch it’s looking for.

Spotted on the Canadian iOS App Store by The Information, Whale lets users create their own memes combining emoji, filters and text to uploaded or stock images.

“No distractions, no hidden subscription pricing. Use your own images or choose from our stock photo library and get creative with text, tools, effects, and more right inside the app,” reads the app’s description.

There’s also a free-draw tool for those who want to draw some classic memes, and users can share or save their creations to contacts or their devices.

Whale comes from Facebook’s New Produce Experimentation team, a division that also includes a group listening app and an app that makes meeting people a little less awkward.

However, neither have really been much of a hit, and neither have really been released to a global audience. That’s not to say Whale will be made widely available, either.

Facebook hasn’t pushed much info regarding Whale’s existence or future, but the company does have room to experiment. In late October, Facebook’s “family of apps” had 2.2-billion daily active users.

Feature image: Facebook’s NPE Team

Andy Walker, former editor


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