Winning at Instagram is all about hashtags [Infographic]

Instagram

Instagram

One of the quickest growing social media platforms on the web at the moment is Instagram, but there’s a lack of marketing data about it. I decided to collect data on just over 1 million images posted to the site and found several interesting takeaways. The first, which you’ll find in the infographic below, is the importance of hashtags.

Not only do images that include hashtags get more likes than images that do not, there are certain hashtags that are correlated with more likes than the rest. The most powerful of these are a set of reciprocity indicating tags including “#followforfollow,” “#likeforlike,” and “#tagsforlikes.”

Hashtags on Instagram


This article by Dan Zarella originally appeared on Danzarella.com and is republished with permission.

More

News

Sign up to our newsletter to get the latest in digital insights. sign up

Welcome to Memeburn

Sign up to our newsletter to get the latest in digital insights.