F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…
Social media customer service: understanding the risks
Back in the days before online social media, when you had an issue with a local vendor or store you most likely did one…
6 questions every brand should ask when establishing its social identity
Many times when I’m working with businesses and explaining social media in detail, I hear the following — “We know that social media marketing…
3 simple things to remember about being influential on social media
Millions of updates are shared on social media every day and years worth of content is spread along with it. When we log in…
6 top tips for handling a social media crisis
If your business has a social media crisis, it can either leave a nasty dent in your digital footprint or if it’s turned around…
6 reasons data is crucial to your social media strategy
If your brand or company has a social media strategy, are you using and segmenting all of the data you can acquire? Did you…
Don’t let social media destroy your digital footprint
It’s a reality around the world that social media is not a trend and it’s here to stay. Many top executives of leading brands…
Get ahead in social media: be useful
Social media marketing is all about being useful to your target audience and helping people. In simple terms, solve the problems of the people…
Running a competition on Twitter or Facebook? How to get the basics right
Running a competition that compliments your social media strategy can really help you increase the size and reach of the audience you are targeting….
3 tips for making sure EdgeRank doesn’t end up hiding your Facebook posts
Did you know that Facebook uses an algorithm called EdgeRank that determines and calculates what you see in your main news feed? Is it…
Why monitoring is key to using social media for customer service
Social media is all about communication. It’s an instrument that facilitates social behaviour online. It’s about engaging with your target audience and growing your…
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