Huawei successfully launched its All-Optical Intelligent home showcase on the sidelines of the Africa Tech Festival in Cape Town. Powered by Huawei’s latest Fiber…
How to get the most from your lead scoring model
Lead scoring offers a highly useful tool, not only for increased engagement but also for conversion. For lead nurturing, scoring simplifies the process of…
Using social media for authentic lead nurturing
Authentic is a word that is all too often abused in the digital space. From a lead nurturing perspective, however, authentic connections have become…
Ecommerce conversion trends to watch in 2018
Ecommerce marketing continues to evolve, each and every year. While there have been a number of interesting trends over the last year or two,…
Drive retention with a post-purchase ecommerce marketing strategy
Do you have a post-purchase strategy in place? Are you focusing your efforts not only on bringing in new customers but also nurturing existing…
How to build genuine trust with lead nurturing
In the rush to seal the deal and bring in leads, it is all too easy to forget what an important role trust plays…
Here’s how to address those common ecommerce conversion killers
Conversion is easily the driving force behind almost every ecommerce website. If your primary goal lies in turning browsing visitors into paying customers, you…
SEO, PPC and social media should support your marketing strategy
Digital marketing has come a long way since the birth of SEO and Google. Social media marketing is also nothing new and many businesses…
How to advertise your brand, products and services to Millennials
If your business relies on being online to sell services and products, it’s important that you understand how to advertise to Millennials. This younger…
Simplicity is the key to generating leads on your website
You might have the best looking website, the most innovative product or service and even the best digital marketing strategy, but it won’t generate…
Build and protecting your online reputation: a brief how to guide
In today’s digital lifestyle, no matter what you do or where you are in life, it’s important to have a good and solid digital…
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