Huawei successfully launched its All-Optical Intelligent home showcase on the sidelines of the Africa Tech Festival in Cape Town. Powered by Huawei’s latest Fiber…
7 costly social media mistakes you must avoid making
When it comes to the huge social web, various digital marketing professionals cannot help making mistakes with social media marketing. In their pursuit to…
6 must-follow rules for using social media in customer service
It is a well-known fact that if a customer has a negative experience with a service or brand, they are more likely to share…
6 top tips for controlling your privacy on social media
If you are concerned about your privacy online, social media is inevitably going to throw a couple of hurdles in your path. In its…
5 top tips on making LinkedIn work for your business
When it comes to social media campaigns, LinkedIn isn’t always at the top of people’s minds. Using LinkedIn for business is quite different to…
Does your social media campaign have an online PR plan?
While social media continues to evolve world-wide on the social web, it is still a very scary medium for many organisations. All of a…
6 golden rules for ensuring your social campaign has a great digital footprint
Believe it or not, if you want your social media campaign to be successful, it is crucial that you understand that everything you do…
Want your social media campaign to be a success? Do your research
There are thousands of social media channels available to us all. From blogging to Facebook, all of these channels are not created equally and for…
ORM: It’s non-negotiable
As any successful company will tell you, building a good reputation is not an easy process and it usually takes years of hard work…
How do you measure social media ROI?
Most of the time, return on investment (ROI) on a digital campaign can be measured through factors that are fairly quantifiable and direct. When…
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