F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…
Can your target market reach you online?
Most often, small businesses assume that organic search engine traffic with an excellent SEO campaign is all that is required to get the best…
Here’s what you need to know about creating a keyword strategy for your social media campaign
If you are at all familiar with SEO and digital marketing, you will understand the importance of keyword research. Did you know that keyword…
Want to beat your competitors online? Focus on magnetic content
Back in the day, having a website was all that you needed to be seen and succeed online. There were almost no competition for…
Here’s what you need to know about protecting your brand’s online reputation
In today’s world, not only is it vital to have a good and clean business reputation online, but also to have a good personal…
Here’s how Facebook can help you achieve your business goals
The need for an effective social media strategy cannot be emphasised enough. Social media is becoming a vital component in any business supporting other…
5 tips on building your digital footprint online
If you are in the process of building your personal brand or generating more awareness for your business on the web, you have to…
Never underestimate the power of social recommendations
Recommendations, either from our colleagues, friends, family and even strangers plays a crucial role in the decisions that we make on a daily basis….
You need to focus your marketing efforts on search intent: here’s why
Search intent is one of the most important aspects of search engine optimisation (SEO). Do you know what it means? For the most straightforward…
Setting goals on social media is absolutely imperative
Unbelievable as it may seem, you’ll still find many stating that social media marketing is a waste of time, money, effort, and how much…
8 aspects of your brand social media can help you get right
If you are already busy with social media marketing for your business, you might assume that you are “socially branded”. There are quite a…
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