Social media is fast gaining massive pull to not only influence and shape narratives but impact user lives in unimaginable ways. We look at…
Relevance, value, creative and the customer in digital marketing
I love the industry I work in with a passion, but the truth is we know that the old game is over. Creativity is…
The ‘so what’ marketing analysis on the growth of mobile in South Africa
It’s an obvious truth that South African mobile penetration is at an all-time high. The Cape Times has just reported a 100% rise in…
The new extreme rules in marketing
The marketing world increasingly sounds like something out of the world of the security services as the primary conversations are around behavioural profiling, extreme…
7 key South African digital marketing trends you absolutely need to be aware of
Things are moving fast in the South African digital agency space, with major global players like Publicis and WPP buying out companies that only…
If we want digital to be effective, we need to really read customers
Any digital activity throws up a huge, almost infinite array of metrics that can be used to understand its impact – there are opens,…
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