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All posts by Brendon Williamson

  • Designing a great customer journey can help even the smallest digital offering

    From the moment they click onto an ecommerce site, customers develop a lasting impression of your brand. Creating a frictionless environment with an outstanding customer journey is helping even small, boutique offerings significantly boost their bottom line. The last mile is the most important Despite what many think, we have seen that the delivery of goods and services is the make or break of an ecommerce offering. The importance of this last mile service is clearly demonstrated by industry stalwarts like Takealot (which acquired Mr. Delivery) and Yuppiechef, which put their own branded drivers on the road. The companies which have succeeded...

  • Selling online? Use this 10-point checklist to protect yourself from credit card fraud

    Selling goods and services online can be an excellent way to build a business, says Brendon Williamson of PayGate -- but online retailers must get the security basics right to avoid being taken for a ride by fraudsters using stolen credit cards and fake identities. There’s a thriving global market in stolen credit card numbers, and fraudsters know exactly how to use them to make a quick, low-risk profit. Fortunately, there are some relatively simple precautions that online retailers can take to protect themselves. One of the most important is to know what the red flags are that indicate...