• Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

All posts by Daniel DiGriz

Daniel DiGriz is a marketing strategist and external marketing director for a number of companies and organizations. He has a Masters Degree in Education and a background in digital publication, B2B sales, and corporate training for Fortune 500 brands. Daniel owns MadPipe, which provides marketing consulting and leadership to small businesses. He is author of The Blogging Playbook for Small Businesses and All Marketing is Dead: Killing the Zombies in Your Digital Strategy.
  • 4 fresh frontiers in the search marketing space

    When brands first poured their marketing budgets into search, it was a virtual land rush. Each digital settler vied for a lucrative claim on the highest ranked spots for the top producing keywords. Just as land is a finite commodity, so too the web soon ran out of digital real-estate. Sure, you could always launch a new website and maybe even come up with a catchy domain name, but first place in search became about as legendary as a US$300 a month rent controlled apartment in New York City. Closing search’s first frontier As with any frontier, there has been a lot...