F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…
The ‘science’ of Christmas online
Science makes everything better. Seriously, it’s a proven fact. So of course I did some analysis about Christmas and found some surprising insights. Don’t…
10 words and phrases that can help or harm your Twitter click through rate
After compiling a dataset of more than 200 000 link-containing tweets to generate a Click Through Rate (CTR) heatmap, I decided to dig into…
20 of the most (and least) connected words on LinkedIn
I’ve studied data from a variety of social media platforms, but never LinkedIn. So a few days ago I got around to playing with…
5 scientifically proven ways to get more retweets on Twitter [Infographic]
Over the years, I’ve done a ton of research on retweets. I’ve found five specific points that are the most powerful ways to get…
Data: Tweet lots of links to get followers
As I’ve said before, “if you’ve seen me speaking, or read my stuff, you may know that one of my favourite past times is…
Viral Math: The mathematics behind social media engagement and reach
Over the past few years I’ve developed two models of contagious content: R0 (pronounced: R Naught) and Zarrella’s Hierarchy of Contagiousness. Because of the…
33% of Facebook posting is mobile
Some stats have been published, by researchers and the company themselves, about mobile usage of Facebook. But to content creators, one of the most…
Five researched ways to get more followers [Infographic]
For marketers the most important use of Twitter is to increase your reach to spread your content. To do this, you need to get…
Social Media justification by numbers
With so much unicorns and rainbow nonsense floating around the web, it’s easy for your boss to think of social media as little more…
Unicorns and rainbows: Busting the Twitter conversation engagement myth
One of my favourite pastimes is busting social media marketing myths, and one of my favourite examples of “unicorns and rainbows” advice is “engage…
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