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20 of the most (and least) connected words on LinkedIn

I’ve studied data from a variety of social media platforms, but never LinkedIn. So a few days ago I got around to playing with it a little bit and found a few interesting things.

First, I looked at the words in the title and summary of more than 40 000 randomly selected profiles and how they correlated with the number of connections those profiles have. I found that there are a handful of highly connected positions (unsurprisingly investors and recruiters) as well as under-connected titles (religion and healthcare).

The infographic below shows the 20 most connected common words (and the 20 least connected words) found in titles and summaries. The vertical axis is the percentage more (or fewer) connections profiles using those words had compared to the average in my dataset.

Author | Dan Zarrella

Dan Zarrella
Dan Zarrella is an award-winning social, search, and viral marketing scientist at HubSpot and author of two O’Reilly Media books: “The Social Media Marketing Book” and The Facebook Marketing Book. He has a background in web development and combines his programming capabilities with a passion for social marketing to study... More

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