With load shedding making a reappearance in the past few months, Eskom has decided to share its “rules of engagement” for its social media…
3 sales techniques I learned at a school market day
Behavioural economics, persuasive design: I knew the theory, but could I put it into practice at my daughter’s ‘Cake and Candy day’? Dan Ariely’s…
Why Wikipedia’s appeal for money is in the wrong place
You’ll have noticed Jimmy Wales looking ruggedly handsome at the top of every Wikipedia page. But have you clicked? Probably not, because the promo…
Project war rooms: making the design process visible
You’ve seen a war room in the movies – frowning generals sticking coloured pins onto a map. That stuff really happened, and for a…
Web forms: Get them right and make more money
A web form is like a solid wall between you and your customer. The customer wants to buy your product. You want to sell…
South Africans don’t know the meaning of the word ‘design’
What is design? Most people will answer that question by pointing to a designed object – the iPhone, for example. Now that’s good design!…
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