Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…

Jay Thomson
contributor
If Jay could ride his F800GS adventure motorbike every day for the rest of his days on planet earth, he would. He is a serious biker and adventurist. At hoorah, Jay leads client and digital innovation and always looks at performance and brand missed opportunities. Jay is a big thinker, tech lead and a hugely ambitious individual. Previously the co-founder of a multi-award winning digital agency with offices throughout Southern Africa, he worked with large brands and clients in the region achieving international acclaim for the work.