• Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

All posts by Julia Hutchison

Julia Hutchison, head of Content Marketing at Group FMG and former Chief Operating Officer for the Content Marketing Association and speaker at Content 2013 – the content marketing conference taking place at the end of the month in Cape Town.
  • 10 big content marketing trends to look out for in 2013

    Last year was a great year for content marketing, one that saw it established as a key discipline as brands looked to create a genuine rapport with their target audience. And there were big names leading the charge; the likes of Coca-Cola and Red Bull both embed content strategy as an integral part of their overall marketing strategy. Of course, with this new-found celebrity status comes a greater spotlight, and there are a number of key recurring themes and trends that everyone needs to get to grips with, if they are to really push forward with their content marketing...