Everlytic is set to redefine customer communication with its revolutionary AI Studio, using WhatsApp for seamless chatbot interactions. The company, South Africa’s most trusted…
So how are we feeling about the Internet of Things? A recent mega-survey on the subject by the Pew Research Center revealed strong optimism,…
By now, anyone with an eye on retail has probably come across one version or another of the cornucopic marketing opportunities presented by the…
By now, we’ve all realised that content marketing is the new black: a trend that’s unlikely ever to go out of fashion. This is…
In May 2013, Google surprised users by introducing a new design to Gmail, with incoming mail divided into primary, social, and promotions inboxes. Eight…
Recently, UK service provider Tesco Mobile caused a welcome diversion from the November Blues when it engaged in a (by all accounts) spontaneous “Tweet-off”…
As South Africa’s election season approaches, it’s no secret that the question most likely to keep campaign managers up at night over the holidays…
Earlier this month, Facebook made a new play in the fraught game of data-driven advertising with the launch of a tweak to its custom…
In the throes of the Publicis Omnicom merger, speculation is rife that the advertising world is due for a sea change, with more big…