• Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

All posts by Shanna Mallon

Shanna Mallon is a writer for Straight North, a leading Web development, Chicago based agency. She has been writing professionally since 2004, moving from newspaper reporting and book editing to her current role as a Web copywriter and food blogger. In addition to website and blog content, Shanna’s work has appeared in newspapers, magazines, marketing materials, and books.
  • 5 top tips for bloggers who suck at working with images

    Listen, if you’re one of those bloggers who would rather speak in public or jump off a tall building than figure out how to insert images into your blog posts, you’re not alone. But in today’s photo-centric internet of photo blogs and Pinterest and short attention spans, the fact is, this is one area where you can’t afford to stay in the dark. Whether you’ve been blogging for years or just started recently, take heart: working with images doesn’t have to be difficult. To help take the mystery out of putting pictures into posts, here are some quick and easy...

  • 8 ways to put LinkedIn to work for your blog

    If you’re like a lot of bloggers, you’ve already got a LinkedIn account but probably don’t know quite what to do with it. Sure, you know you can build relationships through Facebook and find topic ideas on Twitter, but what of LinkedIn? Are there ways you can use this social network to benefit your blog? The good news is yes -- although LinkedIn is a highly under-utilised tool for bloggers, it’s also a powerful one, drawing more than 100-million members and useful for developing blog content, making connections, strengthening relationships and more. Here are eight tips for putting LinkedIn to...

  • 24 must-have widgets for your blog

    One of the best features of blog platforms is that they’re so customisable. Through plugins and widgets, you can easily add handy sharing capabilities, lists of recent posts, a live Twitter feed, whatever you like -- adapting your design to your needs, setting it apart from the competition and making it distinct. Here’s a look at some of the coolest WordPress and Blogger widgets out there, to help you spice up your blog with the features that are right for you. For WordPress Better Recent Posts Pro Enhanced way to list recent posts in a widget, complete with control over which posts...

  • The pros and cons of third-party comment systems

    Comment managers are nothing new. Whether or not we use them on our own sites, we’ve all gone to leave a comment somewhere and seen we needed to log in first—whether to Disqus or LiveFyre, IntenseDebate or something else. It happens on blogs about social media, it happens on blogs about gas station processing, it happens on blogs like this one. Why do sites use them? Are they helpful, and if so, how? Should you implement a comment management tool on your site? To help answer that question, here’s a look at the pros and cons of third-party content management...