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All posts by Talita Calitz

Talita Calitz
Talita studied Journalism and Visual Communication at the University of Pretoria. Travelled a bit, worked here and there and now resides in Cape Town where she’s the Communications Manager for BOS Brands (BOS Ice Tea).
  • On indie games and why I play them

    I’m not an avid gamer. I once got addicted to Word Mole on my old Blackberry – it’s embarrassing, but I couldn’t stop playing it. Now, and for the first time, my gaming interest has been fully seized and I’m left wanting more. This is how a new generation of game developers are making their mark in the saturated realm of mobile games, and creating games that are not only beautiful to look at, but intuitive to play. These indie game developers are taking a new approach when it comes to the user experience and the function of the games they create. Their...

  • Google Street View: good for directions, great for catching crooks

    Google Maps capture all sorts of things -- like people getting on with their daily lives blissfully unaware of the fact that something is watching them. Sometimes it also captures the more grizzly and questionable things some of us get up to. Although the people at Google Maps Street View maintain that they respect people’s privacy and explain that “individuals and license plates are blurred. We have developed cutting-edge face and license plate blurring technology that is applied to all Street View images. This means that if one of our images contains an identifiable face (for example, that of a...

  • How China’s first bipedal robot sparked one of Japan’s longest-running memes

    This is one of those long-forgotten gems that occasionally make their way back to your computer screen after some accidental digging up on the web. Some of you might remember China’s race to create its first humanoid robot back in the eighties -- a time that, according to PC Mag, “witnessed a rare explosion in American robot mania.” China was one of many countries eager to be part of the boom in this exciting field of science. Its ambitious project took off after seeing Japan and America’s robots at the Expo 85 world fair in Tsukuba, Japan, these being the two...

  • Gaga and Bieber’s days are numbered: we’re in the age of the virtual pop star

    If you think pop stars are becoming more and more fake, accusing them of not writing their own material, and think that, God forbid, they can’t play an instrument and lip sync whenever they do a live show, then you are right, it’s true. But, there’s something out there that’s even more fake, but way cooler than the traditional fake human pop star: virtual pop stars. At the forefront of this new craze in music is the holographic star Hatsune Miku, one of the brightest stars and musical exports from Japan. You might have heard of Miku by now. I...

  • 8 Facebook changes that would make everyone’s life easier

    Talking about social media has become so mundane. People almost instantly shut down their receptors when they see yet another article numbering the ways you can make it work for your brand, your business, your job... Do some of these sound familiar? “5 ways social media could be hurting your job” or “5 ways social media will change your job in 2013”, “5 Ways social media can ruin your reputation.” I could go on. It’s interesting to note that the topics almost always carry two totally different points of view -- it’s like we've become bipolar about it. Is it...

  • Facebook promoted posts: hot topic or massive flop?

    Everyone is talking about the new Facebook promoted posts feature as if it is a brand new thing. A hot topic, yes, but it is something that has been noticed by social media enthusiasts and others who use the platform for marketing and social purposes for a while now. About a month ago Ryan Holiday wrote an insightful piece for the New York Observer, Broken on Purpose: Why Getting It Wrong Pays More Than Getting It Right, in which he discusses how more and more people who manage Facebook pages have noticed a decline in their reach: It’s no conspiracy....

  • The social media playground: we’re the kids, brands are the adults

    Let’s imagine all social media platforms are a massive playground and all the millions of users are running around inside of it, climbing on things, playing games and exchanging conversation. Now imagine there’s an adult watching over the kids, keeping an eye over their every move, making notes of their behavior -- what games they are playing, what they are talking about and with whom. The “adult” represents big companies and brands and “kids” the general public and users of social media platforms. One increasingly hears of and sees a new Facebook game or competition that a brand has implemented on...

  • Art in the age of digital reproduction: liberating or cheapening?

    Walter Benjamin famously wrote in The Work of Art in the Age of Mechanical Reproduction that “even the most perfect reproduction of a work of art is lacking in one element: its presence in time and space, its unique existence at the place where it happens to be. This unique existence of the work of art determined the history to which it was subject throughout the time of its existence.” Since then (and even more so today, much more) people have become accustomed to seeing copies of original artworks reproduced as posters, album covers, calendars, books and endless other mediums....

  • The future of shopping is mobile

    People are swapping shopping malls for online and virtual stores at a faster rate than ever before. Combine this shift with our increasingly compulsive and indecisive nature, and you can see why online retailers are frantically coming up with new ways to entice people, so they can linger on their sites longer. One way they are doing so this is by focusing on our closest companions: our mobile phones. This echoes one of my favourite lines from Irish comedian Dylan Moran: "I don’t know what I want, but I know that I want it now." Mobile apps: having a shop...

  • Screw advertising, start a niche online publication

    Why spend thousands to advertise in a top-notch magazine while you can start a whole new publication online for the same amount? That is exactly the current mind-set of more and more companies, which have discovered that targeting your audience with a niche approach pays off better than advertising. Why? Well, who wouldn’t like a brand that thinks creatively outside the box? Printing their own publications The fashion industry seems to be leading the pack with this increasingly popular trend. Marketing director of BLK DNM, Max Vallot has been quoted saying that “the consumer is much more likely to engage with independent...

  • 5 Ways real estate agents can use social media to sell houses

    Real estate agents aren't exactly renowned for their tech-savvy, and being listed among the 10 most hated professions, next to bouncers and motorcycle couriers, is a bit embarrassing. Looking for ways to turn this perception around, estate agents, like so many professions before them, are turning to social media. Memeburn decided to take a look at a few ways they can use the medium to sell houses. 1. Taking offline skills online In the world of estate agents open houses, listings and viewings are crucial to selling property and going digital is making it easier. WellcomeMat is a great example of this....

  • Want to know how your intern feels? Check out these social media accounts

    Meet the intern. They are the youngsters braving the grown-up world of office life to gain experience after graduating with fresh dreams and hopes of one day having a good career. Before any of that can happen an intern’s main purpose is to be the office sucker for up to three months, often longer. It can be frustrating. But at least there’s one place they can vent (fairly) safely: social media. A few of these venters even have Twitter accounts and blogs that are worth checking out: @AnotherGraduate. The profile for this account reads: "Follow me for the realities of being just...

  • 11 Webcomics worth bookmarking

    Just as books, magazines and newspapers have ditched a paper-only form, so comic books have taken up space on the web since the 1980s. The great thing about webcomics is that anyone can publish their own, using a variety of different styles and genres that range from avant-garde to comic strips. In 2007 about 38 000 webcomics were published online, but only about three percent of webcomic creators are financially successful. The first webcomic ever published was Eric Millikin's Witches and Stitches in 1985. T.H.E. Fox, created by Joe Ekaitis, followed shortly thereafter in 1986. Throughout the 90s, webcomics grew...

  • How sugar daddy sites are making a killing online

    These days it seems countless young financially stricken women are flocking to online dating sites to bag a rich old man. In the US alone, so-called "sugar daddy" sites account for 10 percent of the entire US$700-million online dating industry a year. The “sugar daddy” trend is reported to have started in 2006 when, Brandon Lee, a successful entrepreneur founded SeekingArrangement. His service has been featured in the New York Times and on Dr. Phil. The intro on the website reads: “The elite sugar daddy dating site for those seeking mutually beneficial relationships.” The site doesn’t look too shabby...

  • 7 Of the most popular ‘old school’ classics on YouTube

    There is a common misconception that only modern artists like Lady Gaga or Justin Bieber can rule YouTube and create videos that generate millions of hits. In fact there are plenty of classic artists whose staying power has earned them top spots on the video-sharing site. Stars like Elvis, The Beatles and many more may have had humble beginnings on a colourless square-shaped box (the television), but they now dominate the internet and millions of people are still listening to their favourite classics on the web. Here are some of the most viewed videos from some of the best-known...