The U.S. government’s decision to ban TikTok, the immensely popular short-form video app owned by China’s ByteDance, has sent shockwaves through the tech industry,…
Make sure your target audience knows who you are
How well do you understand your target market and do you really know where you can find them online? Do you know what they…
5 steps to ensuring better ROI from data
To remain relevant in a world where digital disruptors such as Amazon, Uber and AirBNB have built global businesses through data-driven technology and consumer…
Online destination marketing done right: take me to the Kasbah, by way of Google
When you think Morocco, think the movie Casablanca. Imagine Bogart, Ingrid Bergman and you and the wife having a whisky together down in Rick’s…
7 ways to assess what is working with your social media campaign
If you are already busy with a social media campaign for yourself or your business to build awareness for your services or products and…
