• BURN MEDIA
    • Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

Mxit

  • Mxit’s plan to rock India? Focus on feature phones and social change

    More and more people in developing nations are turning to mobile messaging apps instead of SMS. As they do so, they’ll find that there’s a huge variety of social messaging apps to choose from. WhatsApp goes for cool simplicity; Line and WeChat try to throw as many features at people as possible; Viber and Nimbuzz have the option of phone-calls. There’s something for everyone. The African messaging app Mxit is trying another angle – placing an emphasis on feature phone users, group gatherings, and discussing social change. Mxit already has over 10-million registered users across Africa. To be as accessible as...

  • Mxit officially launches in India, sets sights on massive feature phone base

    Plans from Mxit, the South African based mobile social network, to expand into India have hardly been a well-kept secret, but it's still a pretty interesting move and now it's official. Mxit today officially launched its India operation, headed up by Sam Rufus Nallaraj (a former contestant on The Apprentice Asia and Vice President at Deloitte & Touché in Hyderabad) with former South African cricketer and Indian coach Gary Kirsten as the face of its marketing campaign. While India's smartphone market is burgeoning, it looks like Mxit is aiming its sights squarely at the country's massive feature phone user...

  • Mxit’s India foray: what we know so far [update]

    It's hardly unfair to say that Mxit was in stuck in stasis for a little while. Between Alan Knott Craig Jr leaving and the launch of Mxit 7, the company just seemed to kind of exist. Now though, it looks like the company's determined not to let the cobwebs settle again as it prepares for a full-frontal assault on the Asian markets, starting with India. While Mxit has always been supported in India, its user numbers are limited. Of the 7.4-million or so monthly active users it lays claim to 84% are in South Africa, with most of the...

  • Mxit reboots with #mxit7… Now what?

    Mxit 7 on iOS is gorgeous. Its reimagined J2ME client is perhaps even more impressive. But, as we’ve seen over and over again, a gorgeous product does not a successful product make... First, a disclosure: I know a fair number of people at Mxit. I've known CMO Vincent Maher for almost a decade. New rockstar chairman Michael Jordaan. Product manager Peter Matthaei. Brad Whittington. And a few ex-Mxit staffers, like Sarah Rice. I haven't spoken to any of them about this piece. Nor have I spoken to them about what's gone on behind the scenes over the past year....

  • Mxit 7 is here: fresh feature phone app, smartphone version to come

    The new version of Mxit is here. Okay, it isn't really a surprise, given that we were able to give you preview of it late last week. What is interesting is that the mobile social network seems to be doing as much as possible to dismiss any notions that it might have forgotten the feature phone customers who make up the core of its user base. The decision to release Mxit 7 for feature phones today, for instance, can't be accidental. Especially given that it will be followed later in the week by versions for iPhone and iPad....

  • Here’s what the new version of Mxit will look like

    If you've been thinking that Mxit's been quiet on the product front for the last little while, we may know why that was the case. The mobile social network's been cooking up its latest revamp, Mxit 7, and we've been given a glimpse of what it will look like. Mxit 7 is set to go live in four days time, featuring a complete redesign as well as a new logo that's more in line with the new look. Memeburn received a few images showcasing what the new iPhone and J2Me versions of the service will look like. Android, BlackBerry...

  • Mxit users might be outnumbered by FB counterparts, but are still fiercely loyal

    Mxit may not be the mobile social networking powerhouse it once was, but its users are still fiercely loyal. That's according to analysis of the SA Social Media Landscape 2014 research study, released by World Wide Worx and Fuseware. When the two companies released the results of their research in September, they showed that Facebook, with 9.4-million active users, had overtaken Mxit to become the country's most popular social network. In presenting the results, World Wide Worx and Fuseware said that Mxit's 7.4-million active users (84% of whom are from South Africa) was down from the 9.3-million active users...

  • Ex FNB head honcho Michael Jordaan named Mxit chairman

    This is big. Former FNB CEO Micheal Jordaan has been appointed chairman of mobile social network Mxit. Jordaan, who retired from FNB after a decade in the top job, has close ties to some of the company's largest shareholders, having served as Rand Merchant Bank co-founder Paul Harris' personal assistant in the mid 1990s. “Having a business heavyweight of Jordaan’s calibre on the board of directors is no doubt a sign of great things to come from Mxit,” said Harris. In Jordaan's time as FNB CEO, the bank introduced a number of innovations -- it was the first in South...

  • Need to recruit top talent? The case for Mxit

    Mobile recruitment is taking off worldwide with Google reporting that one in five searches, including searching for jobs, are now done on a mobile device. In countries like South Africa, where about 80% of the population (or 40-million) people now own a handset, cellphones have always been a powerful marketing channel. With mobile access to the internet growing, targeting talent on the go will become essential in the recruitment strategy. According to the World Wide Worx: Mobility 2012 report, about 59% (or 29.5-million) South Africans now have access to the internet in some way. Of these, 27% (or...

  • Rape Crisis launches Mxit portal to provide information, access to justice

    This could be important. Rape Crisis, an NGO that aims to empower rape survivors and support them in finding justice, has launched a Mxit portal, which it hopes will improve the accessibility of information about rape to women, particularly in poorer and rural communities. The app, called RapeCrisis, is currently available in English, Afrikaans and Xhosa. According to the NGO, it "distills 37 years of experience working with rape survivors into a simple yet comprehensive information package". Among the services offered by the app is information on the possible steps survivors can take when it comes to disclosure, reporting to...

  • Mxit: now with live South African soccer games

    This is pretty cool. Anyone using the mobile social network Mxit can now get real-time information on games from South Africa's Premier Soccer League (PSL) as they are being played, on their mobile phones. The new feature, which comes courtesy of a partnership with global sports match analysis company Amisco Group, apparently allows South African fans to "access live, detailed and accurate performance information on all PSL games as they are being played on their mobile phones". In addition, Mxit will have pre-game and post-game data and statistics on teams and players on each of the official club apps. All 16...

  • Mxit Music (officially) launches, beats iTunes pricing

    It's been a while since we've heard from the African social network, but Mxit finally broke the silence with the announcement of Mxit Music, its digital music download service. If it sounds familiar, it's because it went live in April earlier this year, but promptly entered stealth mode while it ironed out a few kinks. Mxit users can snap up the latest hits for around R8.50, R7.00 and R4.00 (850 Moola, 700 Moola and 400 Moola) per track. Mondia Media, the music catalogue provider that manages things like permissions, DRM and royalty payments for the tracks, says that it covers...

  • LoveLife offering mobile text-based counselling via Mxit

    How do you get in touch with your audience? Find out where they are. That's what LoveLife is doing. The organisation, which claims to be South Africa's largest national HIV prevention initiative, is expanding its offering to include text-based counselling to the country's youth on mobile social network, Mxit. "This is part of LoveLife's strategy to expand access points and channels of support," said a statement from LoveLife. The app, which went live on Mxit two weeks ago already has 97 000 subscribers, of which more than 5 000 engaged with counsellors in the first 10 days. "We are...

  • MyANC launches new Mxit app for ‘better citizen engagement’

    Nudging in the direction of e-governance, the South African ruling party is trying to further expand its crucial social media reach. The African National Congress is launching a new application on the popular mobile chat platform Mxit. Through this initiative, the ANC Western Cape community (MyANCWC) will attempt to educate and mobilize South African voters. By using modern ways of market engagement, South Africa's majority party is planning to strengthen its online presence. As ANC Chair Marius Fransman announced, this app will aim to give people "an exciting opportunity to engage directly with the ANC in the Western Cape."...

  • Mxit launches latest J2ME app, includes improved images, profile building

    African mobile social networking giant Mxit has launched the latest version of it J2ME app, which it says draws heavily, when it comes to looks at least, from its Android and BlackBerry 10 apps. In an official blog post, Mxit says that the updated app comes with a number of new features, including an improved user experience, in line with the Android app and improved profile building with the inclusion of a user’s relationship status. The most significant changes however appear to be in imaging. People with feature phones will now apparently be able to send and receive large...