F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…
When SEO turns against you: Rick Santorum’s Google problem
Being the top result of a Google search results page is a big deal: It’s been estimated that the top result gets over a…
Good content density can help your SEO strategy
I recently embarked on an experiment with keyword density. We all know content is king but well written, properly optimised content is the main…
The story behind Google’s search algorithms
The SEO industry has been thriving for a number of years, thanks to the fact that search ranking algorithms are constantly evolving and Google’s…
The importance of the ‘long tail’ in SEM campaigns
At a recent digital marketing conference I attended, I heard one speaker talk about the irrelevancy of the ‘long tail’ and how concentrating on…
